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BizReport : Search Marketing : March 11, 2009

SEMPO revises search marketing spend downwards

Spending on search marketing won't grow as much as previously predicted, according to new figures released by the Search Engine Marketing Professional Organization.

by Helen Leggatt

The search advertising trade organization has revised its search marketing spending forecasts downward. Instead of growing to $18.8 billion in 2009, it is now expected to reach just $14.7 billion, an increase of 9% from 2008's $13.5 billion. Growth is predicted to continue, albeit slowly, to $19.8 billion in 2011, revised downward from $25.2 billion.

As Frank Reed of Marketing Pilgrim points out, this really isn't so bad considering the dire state of the economy, despite new forms of advertising being thrown together within the definition of search, such as social media.

According to The Wall Street Journal, which reported on the unpublished results earlier this week, search continues to steal budget share from traditional advertising. More than 25% of advertisers surveyed said they would switch budgets into search from print magazines and 19% said they would switch from newspapers.

Tags: budget, economy, newspapers, print magazines, search marketing, SEMPO, spending forecast

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