Doclix launches ad network publicly

After beta testing to a controlled group of advertisers last December Doclix is now launching it's new pay per click ad network to the public. Called AdSide, the new network offers PPC markters the ability to target consumers through user activated text ads.

by Kristina Knight

The new network will be showcased during the upcoming Search Engine Strategies conference in New York.

With AdSide marketers can place user activated text ads on premium websites using Two-Step Click. The two-step option qualifies clicks based on the intent of the consumer clicking to ensure that leads are more likely to convert. The ads are placed on pre-screened, relevant and brand appropriate websites so that marketers can be more comfortable about where ads will be seen. These single line ads are expandable once a consumer clicks making them less obtrusive to consumers who are not interested in the product or service offered.

"AdSide represents a new approach to pay per click advertising," said Oded Itzhak, CEO of DOCLIX. "Our Two-Step Click model allows advertisers to leverage a formidable combination of twice-qualified leads, premium sources of traffic, and flexible targeting options that is unavailable anywhere else."

Marketers using the platform only pay for Twice Qualified leads based on the Two-Step Click option and can choose to target based on geography, demographic and content.