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BizReport : March 26, 2009 Archive

March 26, 2009 Archive

Search Marketing | March 26, 2009

U.S. firm's SEM strategy targets weather

A repair company in the U.S. is taking direction from Mother Nature as to where, and when, it should place its search ads. >>

Research | March 26, 2009

Consumers want virtual stores' operations to be 'green'

For some, online shopping is the epitome of "green" - no drive to the mall, no big power-guzzling store - but behind the scenes there are data centers, warehouses, distribution networks and packaging manufacturers, and these operations are coming under increasing consumer scrutiny. >>

Social Marketing | March 26, 2009

Coupons.com tweets discounts

Twitter users will soon be some of the first to know when new, money-saving offers are made available, thanks to Coupons.com's recently inked deal with the micro-blogging platform. >>

Mobile Marketing | March 26, 2009

AdMob: One-Third of mobile impressions from smartphones

If you're looking for the most engaged mobile audience, look no further than the audience attached to their smartphones. According to a new report from AdMob smartphones now account for 33% of mobile advertising impressions globally. >>



Advertising | March 26, 2009

Behavioral retargeted ads launched by Dapper

Add another online advertising firm to the list of those offering retargeting services. This week Dapper launched behavioral retargeting ads with a twist - these retargeted ads feature dynamically updated content to engage the consumer. >>

Blogs & Content | March 26, 2009

How to blend content to engage the audience

If you're looking for a better way to keep consumers returning to your website look no further than a new hybrid website for Pureology. The hair products company has launched a new site for both consumers and salon professionals based around an online community. >>