BizReport : March 24, 2009 Archive

March 24, 2009 Archive

Research | March 24, 2009

Gartner: Financial fraud concerns turn some away from online shopping

Consumers in the U.S. are changing their online behavior due to concerns about the safety of their personal data. Fear of fraud is stopping 15% of those surveyed from shopping online, according to a recent report from Gartner. >>

Research | March 24, 2009

Survey: British shoppers to spend more online this Christmas

It's never too soon to start contemplating Christmas, and where better to start than looking at some online spend predictions for the coming year. A recent survey from British e-business consultancy Logan Tod is forecasting that consumers in the U.K. plan to increase their online shopping this year. >>

Advertising | March 24, 2009

Eyeblaster: How to better convert consumers

Getting online consumers 'in the door', so to speak, doesn't seem to be the problem for etailers and online marketers these days. Getting consumers to convert once they've entered a storefront, however, is still a confusing prospect for many. New research from Eyeblaster sheds light on how to increase direct response performance. >>

Research | March 24, 2009

Lightspeed: Consumers are united about discounts

Younger consumers may prefer online video, the older generation may prefer email and banners and those in the middle may like a variety of ads but one thing is the same no matter what the age group: online consumers want deals. According to a recent report from Lightspeed Research and the UK's Internet Advertising Bureau consumers of all ages are interested in discounts. >>

Viral Marketing | March 24, 2009

7-Eleven takes Slurpee's viral

If you're looking for a good example of how to create a viral campaign from a branded micro-site, look no further than the new site launched by 7-Eleven. As North American's head into the Spring and Summer months this new campaign, which encourages consumers to use the site to see how their favorite Slurpee changes their look, is certain to bring consumers back time after time. >>

Research | March 24, 2009

Report: Internet use among U.S. Hispanics continues to rise

A new report concludes that more can be done by marketers to target U.S. Hispanic Internet users, as broadband penetration closes the gap between their numbers online versus the total U.S. population. >>

Advertising | March 24, 2009

ActiveAds launched by ValueClick

Online advertising company ValueClick has launched a new set of banner ads which could make it simpler for marketers to quickly adjust campaigns for better targeting. Called ActiveAds, the banner ad units allow marketers to target consumers based on a variety of different viewer data. >>