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BizReport : March 18, 2009 Archive

March 18, 2009 Archive

Trends & Ideas | March 18, 2009

The NPD Group: Marked increase in digital music sales

Cost-effectiveness and convenience is contributing the demise of the CD and a rise in digital music sales, according to new research from The NPD Group. >>

Ecommerce | March 18, 2009

The Economist: Quantity of product reviews matters

How many product reviews does it take before sales conversion rates rise? That's the question The Economist answers in its latest technology quarterly review. >>

Advertising | March 18, 2009

Major in-game ad firm struggling

Even though video gaming has, thus far, been recession resilient, one of the industry's major in-game advertising companies is in trouble. >>

Advertising | March 18, 2009

Kelsey Group: Local ad market to contract

As consumers continue to cut back so do marketers, especially local marketers who are beginning to take a hard look at which ad mediums are doing the most work and cutting back on mediums which don't perform as well. According to new research from The Kelsey Group this trend will continue through 2013, as local advertising drops to $144 billion. >>

Mobile Marketing | March 18, 2009

Apptera lauches a mobile ad channel

A new mobile channel may help marketers better engage young consumers, a demographic important because younger consumers are more likely than older consumers to utilize the mobile space. The channel delivers targeted, relevant ads to consumers between 18 and 34 years of age. >>