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BizReport : March 17, 2009 Archive

March 17, 2009 Archive

Social Marketing | March 17, 2009

Forrester: Recession won't dampen social media marketing spending

A new report from Forrester indicates that companies are bullish on social media marketing, and over half intend to increase budgets, even assuming the economy is in recession in the next six months. >>

Advertising | March 17, 2009

Citibank slips ads into online credit card statements

According to a recent article from ClickZ's Kate Kaye, targeted ads have been showing up on Citibank customers' online credit card statements. >>

Mobile Marketing | March 17, 2009

Mobile coupon campaign success for Planet Funk

A chain of fashion clothing stores in the U.S. used mobile coupons to bolster sales in the run up to Christmas, 2008, with amazing results. >>

Blogs & Content | March 17, 2009

PubMatic launches ad platform for large publishers

Ad optimization firm PubMatic has launched a new platform geared specifically for larger publishers. Called PubMatic Premier, the platform is aimed at helping publishers making more than $5 million in annual revenue by helping them better control advertising on their websites. >>

Advertising | March 17, 2009

Winterberry Group: Direct marketers to target more

Rising postage costs are causing a shift in the direct marketing world. According to new research from Winterberry Group saw a 3% decline in 2008; those cutbacks are linked to rising postage costs. In 2009, a decrease of 9% is expected as the economic situation in the US and abroad continues to be sketchy. >>

Mobile Marketing | March 17, 2009

Mobile Internet becoming mainstream

According to a recent comScore report mobile internet usage is quickly becoming mainstream. The report finds that mobile consumers are logging on daily to catch up on news and stay in touch with friends and family; the number of daily mobile consumers has almost doubled since 2008. >>