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BizReport : March 10, 2009 Archive

March 10, 2009 Archive

Social Marketing | March 10, 2009

Hitwise: Facebook driving traffic to websites

New traffic data from Hitwise found that, for some websites, Facebook is doing just a good a job as Google at referring traffic - in some cases it's performing better. >>

Ecommerce | March 10, 2009

ChangeWave: Downward trend in consumer spending continues

The latest ChangeWave survey indicates the worst spending outlook in the history of the firm's tracking, forecasting a grim outlook for the foreseeable future in the U.S. >>

Advertising | March 10, 2009

In-Stat: Which spending will drop, which will grow

From job cuts to the stock market crisis, Americans continue to face tough economic times and cutting back seems to be the answer most are turning to. Online market intelligence firm In-Stat estimates that the first spending cuts will be seen in mobile and broadband services. >>

Advertising | March 10, 2009

Razorfish: Television needs to become more personal

In it's latest Digital Outlook Report, Razorfish reports that television is turning from the mass-marketed distribution channel to one which is more personal and interactive. This is good news for both consumers and for marketers, especially when it is noted that online video continues to take a portion of traditional television viewing time. >>

Research | March 10, 2009

Study: African-American consumers more optimistic

Marketers looking for optimistic consumers for that next ad campaign should research the African-American population. Why? Because a recent study from The Smiley Group and Nationwide Insurance found that more than half of African-Americans are optimistic about their financial situation than the general population. >>

Blogs & Content | March 10, 2009

As economy worsens online dating, travel heats up

As online marketers look for new areas in which to target in-market consumers, two specific niches may be opening up. According to a recent HitWise report online dating and online travel websites continue to see an upswing in traffic. >>