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BizReport : March 7, 2009 Archive

March 7, 2009 Archive

Ecommerce | March 07, 2009

Reluctant shoppers swayed by peer-generated content

Consumers are tightening the grip on their wallets, but a recent survey by Jupiter Research for Bazaarvoice and richrelevance found that all is not lost for online retailers and manufacturers if they concentrate on providing consumers with the tools and information they need to make a purchase decision. >>

Trends & Ideas | March 07, 2009

More tools to track Twitter

It seems everyone is talking about, or on, Twitter. But how do you cut through all the noise and track what is being said about you and your products? Web analytics firm Omniture is the latest outfit to come up with a solution. >>