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BizReport : March 5, 2009 Archive

March 5, 2009 Archive

Advertising | March 05, 2009

TRUSTe: Concerns about behavioral targeting decreasing

More consumers know their online behavior is being tracked, yet less find it unnerving, according to a new study from TRUSTe. >>

Ecommerce | March 05, 2009

Product videos gain popularity among consumers and retailers

Product videos are increasingly being used by online retailers and, according to recent research, many plan to implement this most engaging and evolving marketing tool over the coming year. >>

Research | March 05, 2009

comScore: Video viewing increases 15%

Think online video is a passing fad to be avoided in favor of more long-lasting advertising mediums? Think again. According to a new comScore report video viewing increased 15% from December 2008 to January 2009. >>

Research | March 05, 2009

Identity theft rises, Gen Y most at risk

Identity theft is on the rise and Generation Y is the group most at risk, reports out this week suggest. However, this group of youngsters appears less concerned than their older counterparts. >>

Search Marketing | March 05, 2009

eMarketer: SEO shows promise for marketers

With online ad budgets tightening, eMarketer expects one area to see growth: search engine optimization (SEO). According to a recent report search engine optimization will see increased growth because optimizing websites can help an online campaign post great ROI. >>

Email Marketing | March 05, 2009

Merkle: Consumers value relevant and timely email

Americans are willing to receive emails from more companies than ever before, according to a new study from Merkle, providing opportunities for email marketers to get their messages heard. >>

Search Marketing | March 05, 2009

Fetchback: 53% conversion rate increase with retargeting

Online ad company FetchBack has developed a better way of capturing the attention of consumers who have visited but not purchased from an ecommerce site: keyword retargeting. This week the company launched their keyword retargeting tool which displays ads based on the webpages consumers' visited while on-site. >>