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BizReport : Social Marketing : February 18, 2009

Which is best for business - Facebook or Twitter?

When Abrams Research asked over 200 social media leaders which social media site they would pay to use and which they would recommend businesses pay to use, they got some interesting, albeit predictable, answers.

by Helen Leggatt

abrams research.jpgFirst off, if the Twitterati, bloggers, journalists and entrepreneurs of the social media world had to pay to use a social media site, most said they would pay to use Facebook (32.2%) closely followed by LinkedIn (29.7%) and Twitter (21.8%). MySpace and Digg were favored by just 1.5% of the social media elite.

Facebook is becoming increasingly embedded in Internet users' everyday lives and, as one respondent to Abrams Research's survey of social media leaders put it, "[Facebook is] better than my godforsaken landline, which I pay for every month and wonder why".

But, when the social media leaders were asked what social media service they would advise a business pay for, Twitter came out on top with almost 40% of respondents. The micro-blogging site beat Facebook over two to one and left MySpace in the dust because, said the experts, it offers "instantaneous feedback from and interaction with customers/users" and because "the ability to broadcast and give a business a "voice" is powerful marketing."

The complete survey results, which includes questions such as which social media service the experts believe will die soon and the best way to monetize social media, can be viewed online (.pdf).

Tags: Abrams Research, Facebook, LinkedIn, micro-blogging, MySpace, social media, Twitter, Twitterati

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  • _ Rappleye

    Twitter is the golden key to getting the word out there and fast.  It isn't limited to your circle.  With smart planning you can get your message out to millions in one fatal swoop.

  • As a facebook fanatic I must say that is what I will use over twitter. Hands Down! Face book seems to offer so much more that twitter in a side by side comparison. Not to mention it's popularity. My two cents...



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