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BizReport : Ecommerce archives : February 12, 2009

Security fears stop U.K. shoppers going online

A new survey from GfK, on behalf of CyberSource, found that just over two-thirds of shoppers in the U.K. don't shop online, citing security risks as their main concern.

by Helen Leggatt

Of the 1,000 people surveyed by GfK, 66% said that fears for their online security and credit card fraud were the main reasons they avoided shopping online, reports

According to survey respondents, the most common source of information about the safety of online shopping is stories in the media, which naturally focus on crimes or losses of credit card information. But consumers also rely on friends and family for advice. About a third of survey respondents say that they or someone they know has been a victim of online credit card fraud.

"With the abundance of media coverage about security breaches, it is not surprising that some shoppers are frightened off," said Simon Stokes, managing director of Cybersource.

"As more people gain access to the internet and realize the convenience, value, and safety of shopping online, I believe we'll see a higher percentage trying and staying with this form of purchase."

Tags: credit card fraud, CyberSource, GfK, online shopping, security, U.K.

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