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BizReport : Advertising : February 11, 2009


FatTail launches PageGage platform for publishers

A new solution from FatTail could help publishers better monetize their websites by automating inventory forecasts and proposal generation. The solution can predict how campaigns will perform and offers dynamic pricing so that publishers have more input on campaigns.

by Kristina Knight

fattail.gif"With PageGage, any online publisher can increase the amount of ad inventory they sell direct
and reduce their reliance on ad networks," said Steve Pelletier, FatTail founder and CEO. "Plus, PageGage's patent-pending AutoBuild technology allows sales reps to respond to RFPs in minutes versus days or weeks and provides customers with better performing campaigns and service."

By automating proposal requests the platform makes it simpler for sales teams to know what inventory is available immediately rather than waiting for that information to be sent; with spaces which are more of a tough sell this is especially helpful. Giving this inventory information in real time creates more relevant ad placement options for sellers, which can increase the publisher's bottom line.

Another options sends sales teams updated, real time RFPs complete with optimal pricing based on sales history, seasonal traffic and client information.

The system is currently in beta but is available for public use.

Tags: content providers, FatTail, online advertising, RFPs










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