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BizReport : Viral Marketing : February 23, 2009


Eyewonder, Collective Media partner for in-stream ad formats

Digital advertising technology company Eyewonder has chosen online advertising network and technology provider Collective Media to fuel brand advertisers' needs for quality video ad inventory and campaigns. Through the partnership online marketers will have access to a first: an end-to-end in-stream advertising platform.

by Kristina Knight

Marketers can purchase premium video ad inventory, deliver interactive ad formats and obtain comprehensive in-stream metrics for their campaigns all in one place.

"This partnership. . .[provides brand advertisers] with access to a massive inventory of quality video content from the most trusted online publishers as well as a more efficient technology platform for serving in-stream ads," said Jerome FitzGibbons, Executive Vice President of Collective Media. "The ability to 'create once, play anywhere' offered by EyeWonder's end-to-end in-stream solution is a benefit for both advertisers and publishers, eliminating frustrations at both ends of the value chain. The solution provides instant ad network scale without compromise."

The partnership gives marketers the potential to deliver interactive ads from any third party rich media provider after the one-time integration into this video player; this allows marketers to use one ad throughout a campaigns instead of creating many different formats and versions of ads to play on the different players in the online space. Marketers also have access to comprehensive interaction and engagement performance metrics, giving them better insight into changes in how the campaigns are faring.






Tags: Collective Media, Eyewonder, interactive video, online video, video advertising








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