News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
eMarketer predicts continued growth in number of socnet users
A new report from eMarketer estimates that in the next few years the number of users of social networking sites in the U.S. will rise to 114.6 million people, or 62% of the U.S. online population. Yet despite the potential, social networking sites have still to solve the problem of monetization.
The use of social networking sites is quickly embedding itself in the lives of people across all age groups, from teens to octogenarians. In the U.S., use of social networking sites increased by 11% in 2008 and eMarketer estimates growth will continue at a similar rate over the next five years.
The research firm also projects that 79.7 million people, 40% of all U.S. Internet users, will create content on social networks at least once a month this year, either by updating a profile or communicating publicly.
By 2013, eMarketer estimates that the number of people using social networking sites will have increased by 44% to 114.6 million, or 62% of the total U.S. online population.
"The steady stream of social network updates and news is now a weekly - or even daily - habit for many online users," said Debra Aho Williamson, eMarketer senior analyst and author of the report, 'Social Networks: Five Consumer Trends for 2009'.
"That stickiness is good news for social networks. Social network usage is not tapering off - it is growing. Not only are more consumers joining social networks, but their level of involvement is deepening."
But while the use of social networking sites is growing, and despite millions of active daily users, they have failed to become money-spinners. The race is on to monetize the sites. According to a report by Deloitte sites such as Facebook just don't make that much money per user. "The book value of some social networks may be written down and some companies may fail altogether if funding dries up," said Deloitte researcher Paul Lee.
- Top 3 tips for a more earth friendly marketing campaign
- Local Brands: Why SEO needs an upgrade
- Ad Roundup: Releases for content monetization
- In ecommerce, personalization missing the mark
- Product imagery on retailers' mobile sites lags desktop versions
- Why the press release is (still) not dead
- Expert: Why B2Bers need social
- Is your branded content memorable?
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...