RSS feed Get our RSS feed

News by Topic

BizReport : Viral Marketing : February 05, 2009

comScore: Online video increases 13%

For US residents, online video continues to play a huge part in the time spent online. According to the latest numbers from comScore US consumers watched 13% move online video clips in December 2008 than in November 2008, to reach just over 14 billion. YouTube continues to lead the way to online video views.

by Kristina Knight

Google sites, including YouTube, continue to draw in the most consumers with more than 5.9 billion videos served, a 41% market share. Just how dominant are Google sites? Fox Interactive Media ranked a distant second by serving 4.4 million videos, a 3% market share. Rounding out the top five were Yahoo Sites (3.3 million videos, 2.3% share), Viacom Digital (2.9 million videos, 2% share) and Microsoft Sites (2.47 million videos, 1.7% share).

Other interesting findings include:

• Just over three-quarters of Americans watched an online video clip in December 2008
• More than 300 minutes of video were watched, on average, per viewer
• The average video clip continues to be short, coming in at around 3.2 minutes in length
• viewers seem to watch longer clips; the average clip time for Hulu is just over 10 minutes, not surprising since the site has begun releasing full-length episodes of Primetime and Daytime television shows

Tags: comScore Video Metrix, online video, video downloads, viral marketing

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.