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BizReport : Mobile Marketing : February 13, 2009

Anthem platform upgrades to include email, IM and social apps

Mobile-social corporation Intercasting has upgraded the Anthem platform to smarten up mobiles. The upgrade includes services for email, instant messenging and other social applications which can be used via mobile devices.

by Kristina Knight

Anthem allows mobile marketers to create, deliver and manage mobile campaigns with XML, CSS and Javascript languages. Marketers can deploy through the system via a preloaded mobile player or the apps and ads can be directly integrated to the device IU; as new apps and features are developed they can be automatically plugged into the interface.

"Our latest Anthem release raises the bar for social application deployment in the mobile space," said Shawn Conahan, Intercasting Corp's CEO and Founder. "Our carrier and OEM customers now have a cost effective and low touch solution to dynamically plug in and integrate the most in-demand consumer applications driving mobile useage today."

Mobile consumers will like the platform because it can be personalized. Consumers can set the platform up to deliver one touch features to reach their contacts, favorite social hubs, instant messaging and email features.

According to an Informa forecast mobile marketing will reach $1 trillion by 2013 with more than 5 billion subscribers by 2012. Both 3G and 3.5G traffic is expected to bring in the bulk of new subscribers. These subscribers want more than a phone - they want to stay connected to their social networks, friends and family and email contacts with one device.

Tags: Anthem, email, IM, Intercasting Corp, mobile marketing, mobile social, mobile subscribers, social applications

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