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BizReport : Mobile Marketing : February 12, 2009

4INFO launches mobile SMS ad server

4INFO, a text messenging provider, has launched a new service for mobile marketers: AdHaven. The new platform helps mobile publishers and operators to monetize their content through SMS test ads. Users can manage campaigns through the platform.

by Kristina Knight

4info.gifThe platform offers marketers Click-to-WAP, Click-to-Call and Click-to-Video among other ad opportunities.

CEO of 4INFO, Zaw Thet said, "Because of AdHaven's flexibility combined with 4INFO's expertise in mobile ad targeting and insertion, no mobile content is off limits or out of scope - and all SMS publishers are capable of turning a cost center into a revenue stream."

According to company information there are more than 16 million users in the 4INFO network, which serves more than 80 million text message each month. The messages include answers to users questions and mobile alerts.

What many mobile marketers are finding is that consumers aren't simply surfing the mobile web; consumers are surfing for very specific information via mobiles. Rather than paging through news clipping after news clipping, consumers want the details of a specific news headline, a specific movie theatre location or showtime or weather information for their neighborhood. Because mobile consumers are after such specific information, mobile marketers have a better chance at converting consumers in the mobile space when relevant ads are served in a timely manner.

Tags: 4INFO, mobile marketing, mobile operator, mobile publisher, text message ads, text messenging

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