BizReport : February 27, 2009 Archive

February 27, 2009 Archive

Search Marketing | February 27, 2009

Study finds search ad CTRs lower than previously thought

The results of a study into the rate of ad clicks on Dogpile.com have "astounded" a Penn State University assistant professor and call into question the current industry standard of a 25-30% paid search click through rate. >>

Search Marketing | February 27, 2009

comScore: Search term spikes reflect Americans' economic anxieties

Concerns over job prospects and financial wellbeing are being reflected in search terms, according to data recently released by comScore. >>

Advertising | February 27, 2009

Havas Digital partners Media6° for social graphing solution

A new partnership between Havas Digital and Media6°, a global social graphing company, could give marketers a better idea of what social consumers want. The partnership would give Havas Digital access to Media6° technology which maps social consumers, helping marketers to connect with a scalable consumer base. >>

Social Marketing | February 27, 2009

Social calculator could help marketers rein in budgets

Do your online campaigns, especially the social marketing campaigns, seem to get out of control very quickly? A new tool from Buddy Media could help. The so-called 'social calculator' gives marketers the ability to manage their budgets by giving a cost analysis. >>

Research | February 27, 2009

Survey: Small biz owners don't approve of US stimulus package

News headlines may be touting the latest US stimulus package as a great deal but small business owners aren't saying the same thing. According to a new survey from MerchantCircle only about 22% of small business owners like the plan and nearly half say their businesses are in danger of closing. >>