BizReport : February 25, 2009 Archive

February 25, 2009 Archive

Search Marketing | February 25, 2009

Yahoo launches suite of ad targeting tools

Yahoo has announced the launch of a suite of ad targeting tools that take account of consumers' previous search activities to deliver more relevant display ads. >>

Advertising | February 25, 2009

Two ways to get more from lead generation efforts

Lead generation is one of the most profitable areas for online and offline marketers, but as the economy tightens these marketers are just as susceptible as other online marketers to cutbacks. Are you taking enough advantage of your lead generation efforts? Here are a few tips on how to make more from your lead generation campaigns. >>

Search Marketing | February 25, 2009

Report: Vertical searchers have limited interest

When it comes to vertical search engines users the more targeted the search query return the better. A new report from Econsultancy and Convera found that for those using vertical search engines 67% report using the engine to find specific information very quickly. Additionally 65% report finding more relevant information via vertical search. >>

Search Marketing | February 25, 2009

Hitwise: Long tail of search gets longer

Internet users today are using longer and longer search queries, according to Hitwise, prompting some marketers to relook at their long-tail strategies. >>

Mobile Marketing | February 25, 2009

Forecast: Mobile to skyrocket 81% by 2013

According to a new forecast from The Kelsey Group mobile advertising is set to skyrocket over the next four years. Researchers believe combined search and display mobile ad revenues will reach just over $3 billion by 2013, an 81% increase. >>

Mobile Marketing | February 25, 2009

Google Analytics shows website traffic from iPhones

Do you know how much traffic your website gets from iPhone visits? Now you can. Google Analytics' most powerful feature - Advanced Segmentation - now includes a new option to filter traffic data to see how many visits your site receives from iPhone users. >>