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BizReport : February 23, 2009 Archive

February 23, 2009 Archive

Ecommerce | February 23, 2009

Adobe: Social and rich media popular areas of investment in 2009

Rich media and social networking technologies top the list of web marketing investments being planned by e-commerce businesses this year, according to the results of Adobe's third annual Scene7 survey. >>

Research | February 23, 2009

Less than half of marketing pro's use analytics

With the number of channels a marketer has to manage and monitor increasing, you'd think technology would be employed to make their job easier. Not so. It seems marketers are foregoing analytics to measure their online marketing campaigns, found analytical-led software firm Alterian in its sixth 'Annual Marketing Survey'. >>

Research | February 23, 2009

Can tax season lead to increased ROI?

If you're targeting a specific demographic that short answer to that question is yes. Why? Because as the April 15 tax deadline approaches more and more consumers are clicking onto tax related websites to make the most of their dollars. That gives marketers in the know another chance to make that sale. >>

Viral Marketing | February 23, 2009

Eyewonder, Collective Media partner for in-stream ad formats

Digital advertising technology company Eyewonder has chosen online advertising network and technology provider Collective Media to fuel brand advertisers' needs for quality video ad inventory and campaigns. Through the partnership online marketers will have access to a first: an end-to-end in-stream advertising platform. >>

Internet | February 23, 2009

Study: Consumers now use search engines over Yellow Pages

Almost a third of local business searches are now carried out online, according to a comScore study sponsored by TMP Directional Marketing, making search engines a primary source for seeking local services. >>

Search Marketing | February 23, 2009

Study: Bigger return from search than yellow pages

Now, this isn't a suggestion that local businesses shut out ads or listings in the local phone book, but according to a recent comScore/TMP Directional Marketing study local search may be a bigger benefit to local marketers. Researchers have found that search engines are used by nearly one-third of local consumers while slightly fewer local consumers turn to Yellow or White Pages for similar information. >>