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BizReport : February 4, 2009 Archive

February 4, 2009 Archive

Research | February 04, 2009

Alloy builds network through Takkle.com acquisition

Media network Alloy Media + Marketing has acquired college recruitment website Takkle.com, giving the network an even great chance to acquire online teens. The acquisition makes Takkle part of Alloy's Teen.com marketplace, the number one community for teens according to comScore. >>

Viral Marketing | February 04, 2009

Jivox launches affiliate video program

Online video advertising hub Jivox has announced plans for a video advertising affiliate program. The platform will give marketers using Jivox the ability to approach video advertising from three directions: as publishers, as an agency partner and as a referral partnership. >>

Law & Regulation | February 04, 2009

British government formulates new law to protect children online

The British government has taken further steps to protect children online. A new law will require that anyone employed by an interactive website aimed at children must not be on any lists banning them from working with youngsters. >>

Ecommerce | February 04, 2009

What reaction do consumers have to negative reviews?

It's clear from previous research that consumers rely heavily on customer ratings and reviews when making purchase decisions. But, do you know how your site visitors react to reading negative feedback or what they will do next, and do professionally-written reviews hold more weight? >>



Viral Marketing | February 04, 2009

Video ads are next for RockYou's widgets

Social application hub RockYou has added video ad formats to their widget network; the ads can be launches across social networks such as MySpace and Facebook. The ads can be served across the spectrum of social networks without customizing the ads for the individuals social spaces. >>