BizReport : February 2, 2009 Archive

February 2, 2009 Archive

Blogs & Content | February 02, 2009

PEJ tracks blogosphere with New Media Index

In an attempt to monitor the blogosphere and compare it to the realms of traditional media, the Pew Research Center's Project for Excellence in Journalism has launched the New Media Index which will track over 100 million blogs and 250 million social media outlets. >>

Blogs & Content | February 02, 2009

The win-win-win of guest blogging

By writing a post for someone else's blog you can increase awareness of, and traffic to, your site, deliver different perspectives and content to the blog and provide readers with a range of broader opinion and advice. But where do you start? >>

Ecommerce | February 02, 2009

Etailers add content, rich media to websites

It seems that etailers are taking the old adage 'beauty is only skin deep' to heart. Many etailers are taking formerly 'pretty' websites and adding content, rich media and consumer reviews in an effort to give consumers what they really want - product information. >>

Social Marketing | February 02, 2009

New social advertising network launched by Shopit

Looking to get a little more social? A new social advertising network has been launched by Shopit Media; the ecommerce ad network is said to allow peer to peer, CPA and brand advertising. >>

Viral Marketing | February 02, 2009

ABC.com tests more video ads

A report from ABC.com - yes, the Alphabet Network - indicates that online consumers will actually tolerate twice the amount of video ads currently being shown. The question is should advertisers go along with the research and risk alienating online consumers? Or stick to their guns by refusing to add ads to online content? >>