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BizReport : Ecommerce archives : January 07, 2009

Where 2 Get It, Easy2 partner for product demo and information

Consumers are turning to the Internet to research product specifications more and more; a new partnership could help manufacturers turn more of these researchers into purchasers from the moment they log on to a website. Where 2 Get It has partnered with Easy2 Technologies to give consumers online product demonstrations and give them purchasing information at the same time.

by Kristina Knight

easy2.jpgConsumers first log on to a website for a product demonstration and from there are given product locator information so that they can immediately purchase the product. Both online and offline retailer information are give to the consumers. You can demo the platform here.

This is a big step for manufacturer websites because, in the past, consumers could research but not necessarily find a product in stock. By offering this information from the start, manufacturers and brands are more likely to convert these researchers in to buyers. Also, by offering both online and offline retailer locations, the sites appeal to customers' need of choice. Many consumers want to shop online but don't want to wait for delivery. This way they can shop online, contact their local store and potentially pick up the product the same day.

"By offering this integration with Where 2 Get It, manufacturers will realize tremendous value by providing them with a way for consumers to virtually touch and feel the products as if they were shopping in person, with the added ease and convenience of where to buy," said John Bukovnik, Easy2 president and co-founder.

Tags: Easy2, in-store pick up, online shopping, product demonstration, product research, Where 2 Buy

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