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BizReport : Viral Marketing : January 05, 2009

Un-Roll ad unit launched by Blinkx

A new ad unit is now available for video marketers; the un-roll unit has been launched by blinkx, the world's largest video search engine. The ad unit allows users and advertisers to engage throughout a video.

by Kristina Knight

blinkx.png"We're proud to offer our advertisers a unique and effective alternative to traditional pre- and post-roll video advertising," said Suranga Chandratillake, founder and CEO, blinkx. "Although click-through rates for pre-roll advertisements tend to be positive, some viewers are reluctant to watch 30 seconds of advertising for videos that sometimes last only one

The un-roll ad is available through the blinkx AdHoc system. It syncs up brand with relevant online video clips. The ads are given several touch-points which include contextual overlay ads and logos so that brands can better engage consumers.

Here is how the ads work: first, a branded curtain is displayed. The curtain pulls back to reveal the video and a branded blinkx video player. As the video plays for the consumer, overlay ads and logos appear when they are contextually relevant. The video ends and a call-to-action is given, offering the consumer the ability to continue their experience on a branded website.

Tags: blinkx, online video, unroll ad, video advertising

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