Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Advertising archives : January 17, 2009
PubMatic: Display ad pricing plummets
According to the most recent AdPrice Index, published by PubMatic, Q4 2008 saw a significant decline in online display ad pricing compared to the same period the year before.
The drop in online display ad prices is great news for advertisers, but not for publishers. While decreases had been expected, they had not been forecast to drop at the rate they did. Websites of all sizes and verticals experienced huge drops in ad pricing with a 52% drop for small sites, 23% drop for medium and 54% for large.
The biggest drop by a vertical was in the business/finance category which dropped from an average price of $2.13 CPM in Q4 2007 to $0.83 in Q4 2008 - a 61% decrease.
"Online ad pricing is a reflection of what is happening in the overall economy, and as a result, pricing has dropped significantly in almost all categories in the past year," said Rajeev Goel, Co-founder and CEO of PubMatic.
"However, with overall advertising budgets shrinking, the need for marketers to have more accountable advertising could bring more advertising dollars online in 2009 and start an upward trend as some vertical categories have already experienced."
Tags: AdPrice Index, advertisers, display ads, publishers, Pubmatic
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Top 4 ad trends to watch in 2021
- Report: 1/3 of people don't want to return to the office full-time
- Top 3 tips to use performance data to improve campaign optimization
- Top tips for brands 'going wide' with email
- Deloitte: Retail, tech to break out in 2021
- Report: 11 billion hours spent on mobile
- Despite shipping delays, shoppers happy with 2020 holiday season
- Expert: How to improve email connection with shoppers