News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Nearly half of small businesses have no website
It's 2009, yet many small businesses haven't made their presence felt on the Internet, and even those that have aren't putting enough time and effort into making online marketing work for them. Such are the results of a Webvisible/Nielsen Online survey.
While sat at my desk the other day, I remembered I had to make an appointment to take my dog for a check up at our small, rural veterinarian clinic. Without wanting to rummage around for the Yellow Pages, I decided to look up the vet's opening hours and contact information online, using Google.
The search engine returned nothing. The vet clinic had no website and, it seemed, had not registered with online directories. New research from a joint Nielsen Online and Webvisible survey in the U.S. found that this is not unusual, reports Marketing Charts. According to their data, 44% of small businesses don't have a website despite many people, like me, turning to search engines first for local small business information.
Furthermore, while the majority of small business owners use the Internet as consumers to search for local services and products, they rarely implement them in their own marketing plans. In fact, 82% of consumers and small businesses use search engines first to find information online, compared with 52% who turn to Yellow Pages online.
When you consider the apparent lack of financial and physical effort being made by small businesses to build an online presence, it's no wonder they can't be found by consumers. According to Webvisible's survey, 78% of small businesses with websites divert 10% or less of their marketing budgets to Internet projects and 61% spend less than three hours a week marketing their website. Surely there aren't still people out there of the 'build it and they will come' ilk?
However, it's not all gloom and doom. There are signs that small businesses are slowly warming to the world wide web. Over the past two years, 43% of small businesses say they have increased the use of search engines in their marketing efforts. Perhaps as a consequence, their use of some traditional media is declining with 23% of small businesses saying they use Yellow Pages less and 42% using local newspapers less.
- Apps are asking users for too much personal data and providing too little privacy information
- Top 3 tips to drive social gifting
- Mobile key for back-to-school finds survey
- Facebook asks users why they hide newsfeed ads
- How social gifting will change ecommerce
- Top 3 tips to improve email delivery
- Two factors that impact branded content
- Unruly launches new video ad format for 'truly native' experience
Featured White Papers
- Why the Smartest Marketers Have External Writing Teams
Do you want to see why marketers are outsourcing their writing? Read this white paper to learn how external writers...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...
- The Social Hunger: Why Your Audience Feasts on Social Integration
For the past few years, marketers have 'woken up' to consumers who have the power to express their views anytime...
- The 8 Critical Metrics for Measuring App User Engagement
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. Whether your business model...