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BizReport : Mobile Marketing : January 22, 2009

MobileVoice brings online reviews in-store

Bazaarvoice has introduced a new service that delivers product reviews to consumers' mobile phones. Nothing new there, you say. However, this service, called MobileVoice, delivers those reviews while consumers are in the store.

by Helen Leggatt

bazaarvoice logo.gifThe vast majority of consumers research products before they make a purchasing decision, both at the stores and on the Internet. MobileVoice brings both those activities together, providing consumers with the ability to continue their online research while in a mall or store, at the very moment they are making a purchase decision.

By inputting a keyword or stock keeping unit (SKU) a consumer can access user-generated product reviews, on their mobile phone, for a specific product. Consumers can also browse by product category or view top-rated lists and are prompted to use the service by in-store signage.

"It's about bridging that relationship between online and offline," said Sam Decker, CMO at Bazaarvoice. "We know that a vast number of customers research online before they go into a store, but before they might have had to print something out. Now they can bring their mobile phone into the store and continue their research there."

Some of the first to implement MobileVoice are Sephora and Intuit's TurboTax.

Tags: BazaarVoice, in-store, keyword, mobile phone, MobileVoice, online research, product reviews, purchase decision, SKU, user-generated

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