News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Latin America is next Internet hotspot
China and India have both witnessed huge growth in Internet users in recent times. Now it looks like it's Latin America's turn to push the global online population figure toward the next billion.
Increased broadband availability, cheaper hardware and a rising interest in online applications such as social networking are all driving up numbers of Internet users in Latin America and Puerto Rico. Such are the findings of a study conducted by Pyramid Research for Google, based on interviews with 3,620 people across 11 Latin American countries.
The study, conducted in December last year, forecasts the regional residential base of Internet users will reach 160 million in five years, up from this year's 100 million. The majority, 87%, currently log on to the Internet through desktop PCs, while 22% use laptops either in addition to desktops or exclusively. Just 3% of Latin American Internet users access it via PDAs.
Keeping in touch with others was the main online activity, found Pyramid Research's survey, mainly via email and social networking, followed by surfing for news, entertainment or information for school or work. However, less basic activities such as online banking, bill payment and shopping are all increasing as improvements in Internet access allow it to play a larger role in everyday life.
Despite global economic turmoil, online ad firms such as Google (the number one player in the Latin American Internet market), Yahoo and AOL are confident of continued growth over the medium term.
''Latin America for us is the fastest-growing region from a revenue perspective,'' said Alexandre Hohagen, Google's managing director for Latin America. "We hope to double the size of the company in the region, even with the economic slowdown.''
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
- Survey: Hispanic SMBs show strong optimism
- Ad Roundup: Partnership, integration to bring brands more
- Report: Super Bowl ads drove traffic into stores
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...