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BizReport : Advertising archives : January 16, 2009

Krillion, Topix partner for in-stock notifications

The latest craze with online shoppers is researching online and buying in-store; going along with that notion is the fact that consumers want to know what merchants have in-stock, whether they are buying online or offline, at the moment they are researching. A new partnership between Krillion and news hub Topix could give etailers a boost when it comes to in-stock information.

by Kristina Knight

Krillion and Topix have partnered to showcase in-stock products from local retailers on local news websites. The websites are all part of the Topix network.

"By presenting Topix viewers -- who are primarily interested in local news and events -- with relevant product promotions from local retailers, Topix can enhance its local content and the value proposition for local advertisers," said Joel Toledano, co-founder and CEO of Krillion. "We believe that local news portals represent a huge opportunity for Krillion's real-time, local product search and we see Topix as the perfect partner to showcase this potential."

Here is how the partnership will work for local merchants: consumers will log on to a Topix website, they will be using the Krillion Localization Engine to provide real time feeds with in-stock information. More than 40,000 local retailers' information will be available; the feeds will, of course, be targeted for that local area.

Tags: ecommerce, in-stock, Krillion, local content, local shopping, Topix

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  • Bren

    I am sure Krillion is a decent enough company but Topix has become a cyberbullying site. Many of their "news" items are attacks on children, forums on drug usage, and even things like beastality,rape, and incest. The forums are unmoderated and they don't require registration. Some of the stuff is just horrible and Topix makes money off of people's misery. Until Topix makes some changes and starts trying to protect people particularly children, it would be in Krillions best interest to do business with companies that actually seem to care about their customers.



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