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BizReport : Mobile Marketing : January 26, 2009

Informa: 5 billion mobile consumers by 2012

If you think you have time to jump on the mobile bandwagon, think about moving up your timeframe. According to a new mobile forecast from Informa Telecoms & Media the mobile marketplace will reach over $1 trillion by 2013 and will have more than 5 billion subscribers by 2012.

by Kristina Knight

informa.jpg"As more next-generation networks roll out, 3G and 3.5G traffic will grow vigorously and the number of global HSDPA subscriptions will increase exponentially in the short term," said Chris Stamatakis, Informa Telecoms & Media Analyst. "Furthermore, with migration to next-generation technologies already under way, with operators increasingly favouring HSDPA as they jump on the LTE bandwagon, Informa Telecoms & Media expects operators to focus increasingly on fulfilling consumers' growing demand for mobile broadband - which is becoming the long-sought killer app for mobile operators."

The biggest growth areas for mobile will be from Asia Pacific, Africa and Latin America; some European regions will see triple-digit growth. Forecasts in Romania and Russia predict at least 150% penetration with Italy and Ukraine reaching more than 170% penetration.

As these regions open up, marketers will have the chance to offer more engagement to consumers in the form of mobile coupons, sweepstakes or offers and will be able to link mobile consumers to a web presence.

Tags: Informa Telecom & Media, marketing forecast, mobile marketing, mobile marketing forecast

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