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BizReport : Mobile Marketing : January 08, 2009
Forecast: Mobile broadband to triple by 2013
The latest forecast from Parks Associates suggests that US mobile broadband subscribers will more than triple by 2013; growth from 46 million in 2008 to more than 140 million subscribers in 2013. In the same time period researchers suggest that the sale of Smartphones will increase to more than 60 million.
The report titled "Mobile Broadband: Beyond the Cell Phone" suggests that mobile will become even more mainstream over the next five years, spurring the growth rate.
Anton Denissov, research analyst with Parks Associates says the anytime connectivity is something consumers will grow to depend on. Even more encouraging for phone providers and mobile marketers is that despite the recessionist economy in the US in 2008 the sale of smartphones did not slow as the sale of other luxury products did. Both Research in Motion (Blackberry) and Apple (iPhone 3G) reported record or strong sales in Q3 2008.
The question remains whether mobile will be a strong force for marketers over the next few years. With so many businesses facing tough times and with consumers cutting back on spending, it might seem that continuing with proven ad models - online display, video, television and newspaper - would be the smart thing to do. However, consumers are turning to the Internet and the mobile Web to buy, research and communicate so ignoring the medium altogether would be a huge mistake.
Tags: mobile broadband subscribers, mobile marketing, Parks Associates, smartphone
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