comScore: Over 75% U.S. online population watch video

YouTube continues to dominate in terms of traffic to U.S. online video sites, according to recently released figures from comScore's Video Metrix.

by Helen Leggatt

November's figures have been released and it's no big surprise that YouTube remains at the top. Videos on YouTube accounted for 98% of viewing on sites owned by Google, which had a 40% share of videos viewed in November, 2008.

Fox Interactive Media (MySpace) came second, generating just over 439 million video views, a 3.5% market share. The top 5 is completed with Viacom (324 million views), Yahoo (304 million) and Microsoft (296 million).

Hulu remained in sixth place despite the number of videos viewed dropping from October's 236 million to 226.5 million for November.

Overall, more than three-quarters of online Americans (77%) watched online video in November, 2008, with over 146 million unique users watching a total of 12.7 billion videos. The average length of viewed online video content was 3.1 minutes and the average online video viewer watched 273 minutes of video.

Tags: comScore Video Metrix, Google, Hulu, online video, U.S., video views, YouTube