Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Research : January 06, 2009
comScore: Over 75% U.S. online population watch video
YouTube continues to dominate in terms of traffic to U.S. online video sites, according to recently released figures from comScore's Video Metrix.
November's figures have been released and it's no big surprise that YouTube remains at the top. Videos on YouTube accounted for 98% of viewing on sites owned by Google, which had a 40% share of videos viewed in November, 2008.
Fox Interactive Media (MySpace) came second, generating just over 439 million video views, a 3.5% market share. The top 5 is completed with Viacom (324 million views), Yahoo (304 million) and Microsoft (296 million).
Hulu remained in sixth place despite the number of videos viewed dropping from October's 236 million to 226.5 million for November.
Overall, more than three-quarters of online Americans (77%) watched online video in November, 2008, with over 146 million unique users watching a total of 12.7 billion videos. The average length of viewed online video content was 3.1 minutes and the average online video viewer watched 273 minutes of video.
Tags: comScore Video Metrix, Google, Hulu, online video, U.S., video views, YouTube
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Study: Nearly one-third say they 'don't do enough' to internationalize their business
- Millennials say the right content drives brand loyalty
- Consumers not impressed by engagement of branded apps
- Online shoppers excited about possibility of drone deliveries
- Colors affect sharing behavior on Pinterest
- Survey highlights importance of returns process to consumer loyalty
- 45% of marketers to invest in events during 2015
- Barclays Bank launches Twitter payments
Featured White Papers
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your... - How to Promote and Measure Hashtag Campaigns
A single hashtag can connect your brand messaging across each of the major social networks. Learn how hashtags can be...