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BizReport : Research archives : January 23, 2009

comScore: Job sites see influx of traffic

The economy continues to suffer in the US, which is leading more and more consumers online in search of better positions. According to the latest research from comScore visits to job related websites increased 51% (YoY) in December.

by Kristina Knight

comscore.gifConsumers afraid of layoffs and firings or those already in the marketplace because of downsizing are leading the way to sites like CareerBuilder (78% traffic increase), HotJobs (146% increase) and (88% increase). Because of the typical seasonal softness in the job category these numbers are even more interesting.

Women, especially, are spending more time online looking at job prospects. Females have increased the time spent at online job sites by 7% while male visits to job sites have decreased by 7%.

"It's possible that women are being either disproportionately affected by job losses, or perhaps are playing a more active role in the job searches of their spouses," ">said Jack Flanagan, executive vice president of comScore. "In addition, we could be seeing a phenomenon of more households needing to have dual wage earners, as consumers battle the economic crisis amidst a sharp reduction in the value of their assets and net worth."

While in most cases during a down economy advertising to those searching for job would not be a good idea, in this particular case it seems to be not such a faux pas. Why? Because while many job seekers are already out of jobs, many are researching simply to find better positions or to be prepared 'in case'. What this means for marketers is that these consumers are likely still in-market for the right offer at the right time, and seeing that offer on a site with which they are engaged could increase the chance of conversion.

Tags: career advertising, career websites, comScore, online marketing

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  • Thomas


    This is a wonderful opinion. The things mentioned are unanimous and needs to be appreciated by everyone


    Online Uk Jobs Resource



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