January 30, 2009 Archive

Search Marketing | January 30, 2009

New SEM tool gives marketers more control

Marketers are always on the lookout for new tools to help better control the ROI of campaigns; a new tool from Marin Software could be what some search marketers are looking for. Called the Multi-Conversion Tracker, the tool gives marketers the ability to monitor click conversions. >>

Internet | January 30, 2009

Broadband to all British homes by 2012, pledges government

British communications minister, Lord Carter, has revealed plans to deliver 2Mbps broadband to every UK home before the Olympic Games in London. >>

Search Marketing | January 30, 2009

Search management tool to help auto dealers engage consumers

More than three-quarters of in-market car buyers start their vehicle online; however without the right search campaign in place auto dealers are likely to miss out on sales while competitors reap the rewards. A new solution from Reynolds Web Solutions could help by managing paid search campaigns for auto dealers, giving them the upper hand with consumers. >>

Viral Marketing | January 30, 2009

Platform allows marketers to produce branded content

A new tool from Break Media could make it easier for brand marketers to control the content associated with their ads. The online video programmer has launched an in-house production department which allows marketers to create branded content and original programming. >>

Ecommerce | January 30, 2009

Forrester: Growth forecast for 2009 online retail sales

Despite the recession, online retail sales will continue to grow, according to new projections released by Forrester Research, albeit at a slower rate and at the expense of physical stores. >>

Mobile Marketing | January 30, 2009

In-Stat: Text messaging cash cow for mobile operators

Text messaging is cheap, reliable and easy for users to get to grips with, which is why, today, users are sending more than 2 trillion messages a day, found recent research from In-Stat. >>

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