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BizReport : January 27, 2009 Archive

January 27, 2009 Archive

Social Marketing | January 27, 2009

CMO: Marketers aren't listening to online customers

Companies are missing out on opportunities to collect meaningful intelligence via listening in on online customer conversations, finds a new report. >>

Advertising | January 27, 2009

The keys for a good rich media campaign

The general online marketplace may be seeing a slowdown but when it comes to rich media, marketers continue to invest larger amounts of money. Why? According to one expert, it is because of the return that rich media can give - both through conversions and through campaign metrics. >>

Advertising | January 27, 2009

How to better engage Hispanic consumers

If you're somehow missing out on the growing Hispanic marketplace in the US, the chances are you simply aren't targeting correctly. A recent survey from The Direct Marketing Association found that nearly half of marketers had better response to ads based on acculturation. >>

Email Marketing | January 27, 2009

New Lyris HQ tool allows email to become social

Email marketing is going social thanks to an enhancement to the Lyris HQ suite. The new functionality allows email marketers to simply scale email messages into social conversations. >>

Internet | January 27, 2009

Latin America is next Internet hotspot

China and India have both witnessed huge growth in Internet users in recent times. Now it looks like it's Latin America's turn to push the global online population figure toward the next billion. >>