BizReport : January 22, 2009 Archive

January 22, 2009 Archive

Mobile Marketing | January 22, 2009

MobileVoice brings online reviews in-store

Bazaarvoice has introduced a new service that delivers product reviews to consumers' mobile phones. Nothing new there, you say. However, this service, called MobileVoice, delivers those reviews while consumers are in the store. >>

Ecommerce | January 22, 2009

e-tailing Group: Customer service standards slipping

At a time when online retailers most need to keep their customers returning and attracting new ones, customer service plays a key role. But, according to a new study from The e-tailing Group, standards are slipping. >>

Internet | January 22, 2009

Is online PC gaming stealing from stores?

While industry commentators talk of rising revenues for the PC gaming industry, a recent report from research firm NPD group showed that retail PC game sales fell again last year. >>

Viral Marketing | January 22, 2009

Report: Young consumers tune in to web video

Forget about television advertising if you're hoping to convert consumers between ages 18 and 24; according to a recent report from video advertising network Live Rail these consumers are more likely to be found watching online video than traditional television. >>

Advertising | January 22, 2009

Ad retargeter FetchBack joins NAI

Online retargeting advertising company FetchBack has joined the Network Advertising Initiative (NAI); the NAI is an organization of online marketing companies who have established standards to help protect consumer's privacy in the online ad realm. >>

Social Marketing | January 22, 2009

Should you Digg or Twitter?

Whether you are a social marketing newbie or have been around the block a few hundred times, chances are you know that both Digg, a content sharing hub, and Twitter, a micro-blogging tool, have merit for advertisers. But, is one better than the other? >>

Viral Marketing | January 22, 2009

Despite down economy local marketers look at video

More and more advertising forecasts are filled with doom and gloom through at least the first half of 2009 as the world economy continues to look for a basement. Despite this, local marketers in the US continue to look at online video as a new option in the advertising space. Online video ad service Jivox reports doubling its customer base through Q4 2008. >>