BizReport : January 19, 2009 Archive

January 19, 2009 Archive

Mobile Marketing | January 19, 2009

Mformation: Mobile phone set-up too complex

Has the mobile phone industry forsaken the average user in a bid to please techies and gadget freaks? According to a recent report from Mformation this could well be the case, and action needs to be taken to ensure all mobile phone users benefit from the wealth of capabilities modern devices offer. >>

Advertising | January 19, 2009

BrightRoll: Video ad rates fell in Q4 2008

New data released by ad network BrightRoll shows that rates for pre-roll video advertising fell in the last two quarters of 2008. >>

Blogs & Content | January 19, 2009

PEW: Internet moves past newspapers

It seems that newspapers are no longer the leaders when it comes to distributing news any longer. According to new research from The Pew Research Center for the People and the Press the Internet is now only led in the news category by television. >>

Search Marketing | January 19, 2009

Marchex to 'resell' Google's AdWords

Local search advertising company Marchex has been named the first reseller for Google's Adwords Authorized Reseller Technology Platform provider. As such Marchex will be the only - for now - authorized reseller for the Google platform. Many more companies are expected to qualify as authorized resellers in the future. >>

Ecommerce | January 19, 2009

Rosetta: Retailers embrace alternative payment methods

Offering alternative payment methods is just one way in which retailers can attempt to lower shopping cart abandonment rates. But which alternative payment methods are the leading retailers employing? >>