BizReport : January 13, 2009 Archive

January 13, 2009 Archive

Internet | January 13, 2009

U.S. Immigration now requires online travel authorization

As from this Monday, U.S. Immigration will require people traveling to the U.S. to obtain travel authorization via the Internet, days ahead of departure. While this will automate the existing paper-based I-94 form, how will it affect a last minute dash to a pitch or business meeting? >>

Advertising | January 13, 2009

U.K advertising budgets plummet

As temperatures in the U.K. have plummeted, so are U.K. advertising budgets, according to the Institute of Practitioners in Advertising Q4 Bellwether report, published today (January, 12). >>

Research | January 13, 2009

Survey: Online news sites considered 'highly trusted' sources

Online news sites are growing in importance, according to recent research from TNS, and in countries worldwide, Internet users cite online news sites as "highly trusted" sources of information. >>

Research | January 13, 2009

Travel marketers may have best luck with most trafficked sites

In some retail categories it makes sense for marketers to target consumers on smaller, niche websites; not so for travel. Travel is one of the categories in which it makes much more sense to stick with highly trafficked websites rather than niche sites skewed to a very specific group of consumers. According to a new report from Hitwise the more than one-third of all travel traffic surfed to the Top 10 Websites in the category (month of December). >>

Search Marketing | January 13, 2009

Anchor Intelligence: How to protect against click fraud

Click fraud remains one of the biggest problems for online advertisers. According to research nearly 20% of PPC clicks could be fraudulent. What can marketers do to keep fraud from overtaking their ROI? >>