Yahoo Publicidad launched

Yahoo is the destination of choice for U.S. Hispanics and the portal is being revamped to offer more relevant marketing opportunities across the site and to give marketers access to all Hispanics regardless of their language or location.

by Helen Leggatt

Over 15 million U.S. Hispanics use Yahoo, according to comScore, a reach of just over 75%. To this end, Yahoo have launched "Yahoo Publicidad" aimed specifically at advertisers looking to reach this rapidly growing market.

"The Yahoo network caters to pan-regional advertisers who want to spread their message," said Manuel Mazzanti, marketing director for Yahoo Hispanic Americas.

"We have a great marketing platform to provide those advertisers with the capability to reach not only U.S. Hispanics but also target others in Latin America and South America."

Essentially a resource site, Yahoo Publicadad provides Yahoo advertisers with the knowledge needed to run effective campaigns across key Hispanic audiences in the U.S. and throughout Latin America.