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BizReport : Ecommerce archives : December 03, 2008

Report: The 2008 holidays may not be as bleak

Although it is doubtful many online retailers will have banner holiday shopping seasons because of the stumbling economy, the holiday shopping season may not be as dismal as many had forecast. According to data from Nielsen, Cyber Monday online sales saw average increases of about 10% year over year.

by Kristina Knight

According to Nielsen Online, traffic from home and work PCs increased 10% YoY and 13% over Black Friday numbers. Although sales on Black Friday were much smaller in number, Cyber Monday is the traditional bellweather for online holiday shopping. The 10% increase is an indicator that consumers are still shopping and buying online, even if they aren't buying as much or as often as in year's past.

thefind.pngAccording to consumer shopping search engine The Find, most Cyber Monday search queries were made for designer brands, children's toys and electronics. Consumers were search for actual designer names in many cases or were searching for specific types of jewelry (like pearls) and electronics (such as searches for Xbox360).

Larisa Hall, Vice President of Marketing for TheFind Inc said, "It is important to point out that we are seeing shoppers frequent both pure-play retailers as well as stores that have brick-and-mortar outlets. We believe that this illustrates how shoppers are becoming more savvy, and that the online and offline worlds are blurring. Shopping is about finding the best deal that can be had with the most convenience, and retailers that can appease the reality of a three-dimensional customer experience will be the ultimate winners."

Tags: Cyber Monday, ecommerce, holiday sales forecast, Nielsen Online, online shopping, TheFind

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