Report: College females blog, visit social networks more often

The Anderson Analytics' GenX2Z study found that college students are most likely to visit Facebook (15%) and Google (13%). Yahoo (4%), MySpace (3.2%) and YouTube (2.5%) rounded out the top five most-visited sites. Why are Facebook and Google leading the way? According to the report both platforms have added services that college students want while other platforms - including MySpace - have remained stagnant.

Also gaining popularity in the latest study is blogging. LiveJournal made it's first appearance in the top ten most visited sites in 2008 (2.5% of students visited).

Tom H. C. Anderson, founder and managing partner of Anderson Analytics, "From our other research we know that among online adults, only about 13% read blogs and 3% have their own blog. Students are four times more likely to blog, which means blogging will continue to be a relevant and popular new media."
Further breaking down the social phenomena nearly 85% of college females used Facebook compared to 79% of males while 50% of females used MySpace compared to 30% of males.

Tags: social marketing, social network targeting, social networks