PointRoll partners with Komli to serve ads in India

A new partnership between Komli Media and PointRoll will deliver rich media ads to Indian consumers. Through the partnership Indian online advertisers will have a resource to deliver rich media ads to consumers.

by Kristina Knight

According to a recent comScore report India and China are propelling online growth throughout the Pacific Rim. From April 2007 through April 2008, Asia-Pacific online growth has grown 14% to nearly 320 million consumers logging on from home and work; India, however, showed growth of 27%. This is a large increase considering that in many areas of the world the Internet has reached the saturation point. Because there is still such growth, these markets are important for marketers around the world.

Jason Tafler, CEO, PointRoll said, "PointRoll's advanced advertising formats have incredible reach and enable unlimited creativity. We are excited to team with Komli to continue breaking down barriers that have until now prevented marketers in India from creating highly interactive, engaging rich media campaigns."

As has been seen throughout the world, rich media ads have the potentially to more deeply engage the online audience because of the interactive features. Marketers can embed links, offer video clips or printable coupons, making rich media ads more valuable to consumers.