Platform would forecast ad availability, price

Yieldex analyzes current online ad inventory and from there predicts the future to help optimize different campaigns. The new application will give their forecasts more depth and potentially help publishers even more.

Managing advertising inventory is one sticking point that many publishers fight every day, primarily because of the shifting online base; increased metrics such as behavioral and demographic targeting have made accurately forecasting sales difficult. In many cases these advanced targeting capabilities have even made the sales process more difficult.

This isn't the only news for the startup. Yieldex won the Second Annual Amazon Web Services Startup Challenge. The win was announced in November. Yieldex uses Amazon's Elastic Compute Clound and the Amazon Simple Storage Service to provide online publisher's accurate ad forecasting, helping them optimize their advertising revenue.

"Yieldex needed an infrastructure solution hosting provider that would allow us to focus on our core value proposition without having to invest significant resources into operations that do not differentiate us from our competitors," said John Barr, Vice President of Engineering for Yieldex. "The ability to systematically scale our server capacity up and down is ideal for the massive amounts of data we process to meet our customers' needs. Amazon Web Services is the perfect cost-effective, scalable and flexible solution for us as a start-up company."

Tags: advertising forecast, online advertising, online publishing, Yieldex