Greystripe launches flash ads for iPhone

The units include flash videos and advergames.

The first ad unit is GS.Impact, which gives brand marketers the ability to take their traditional online campaigns to the mobile screen. The second unit is GS.Tailgate which allows users to create miniature branded games in Flash and then offer the apps in existing iPhone games.

Greystripe recently studies the impact of mobile advertising on brand recognition. The project studied how consumers' awareness of and interest in the film "The Golden Compass" changed when given exposure to mobile ads. Researchers found that brand awareness increased nearly 20% after seeing mobile ads. Intent to see the film increased almost 15%.

The study also found that consumers who described themselves as "frequent" movie goers used the mobile web more often (19% increase) than consumers who were described as "non-frequent" movie goers. These consumers use their phones to find theaters, get movie times and watch movie trailers.

"These results demonstrate that Greystripe's mobile-savvy audience is highly engaged by full screen ads delivered through media on their mobile phones. The mobile phone is an incredibly personal and social digital platform enabling brands to interact deeply with their audience," said Greystripe's Director of Advertising Sales, Jenny Burrington.

Tags: Greystripe, mobile flash ads, mobile marketing, mobile video