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BizReport : Internet : December 12, 2008

Google losing online video market share

Online video views totaled 13.5 billion in October, up 45% over the same period last year, according to the latest figures from comScore's Video Metrix service.

by Helen Leggatt

More than 147 million U.S. Internet users, or 77% of the total U.S. adult Internet population, watched an average of 92 videos per viewer in October, 2008.

Google continues to dominate other online video destinations, receiving just over 100 million unique video viewers, up from 83.7 million in April 2008. As usual, YouTube dominated Google's video sites, accounting for 98% of all videos.

However, Google's market share is decreasing. More online video is being watched by more people. Consequently, other sites such as Hulu are benefiting from the increased audience and rising within the ranks.

Back in May comScore listed Hulu, a joint venture between NBC and Fox, in its Video Metrix Top 10 for the first time with 88 million videos viewed. In October's report, Hulu has moved up to sixth position with 235 million videos viewed.

Tags: comScore Video Metrix, Hulu, online video, YouTube

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