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BizReport : Viral Marketing : December 09, 2008


Everyzing to power video SEO for FoxSports.com

The next generation of video search may be upon us. Everyzing, a video search engine optimization platform, will power FoxSports.com on MSN to give consumers are deeper search connection. Everyzing will continually process the content on FoxSports.com and use their ezSEO platform so that consumers can search for specific keywords in video clips.

by Kristina Knight

everyzingb.jpgEvery video uploaded to FoxSports.com will be processed to create a full text, time stamped inventory. The text is then pushed into Everyzing's publishing system to create search engine friendly pages for the video content.

"Sports is one of the hottest categories for Web video consumption," said Tom Wilde, EveryZing's CEO. "With ezSEO, FOXSports.com's unique, high-quality video content will be easily discoverable across all of the Web's major search engines, which will deliver a cost effective channel for attracting new users to the site and unlocking the advertising opportunities."

Why is this type of technology important for marketers? Because context is everything, especially for video. By contextually targeting ads, marketers have a better chance of connecting and engaging the viewer. Context is especially important in video because consumers watching online video want very specific content. On a simple content site, consumers will wade through a few articles to get to the content they want; on a video content site, consumers won't wait so being able to search for keywords and target contextually is a huge benefit for marketers.






Tags: contextual targeting, Everyzing, FoxSports, online video, video advertising, video SEO








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