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BizReport : Ecommerce : December 08, 2008

comScore: Online sales finally improving

Although this holiday shopping season hasn't exactly been doom and gloom, the sales numbers for etailers - and for online marketers - haven't exactly bloomed. That could be changing. According to a new comScore report, ecommerce numbers are finally coming around to 2007 numbers, and that could lead to a bright overall shopping season.

by Kristina Knight

Since Cyber Monday (December 1), online sales have risen 9% over 2007 levels. Through December 5, American consumers have spent $14.9 billion online and two days last week (December 1 and December 2) saw sales in excess of $800 million each. However, this doesn't spell the end of etailer trouble this season.

"Consumers have given in to the holiday spirit - and very attractive retailer discounts," said comScore chairman Gian Fulgoni. "Particularly encouraging is the growth of 9 percent in online sales that has occurred since Cyber Monday. While this growth is certainly a positive development in this tough retail season, it also needs to be put into perspective. With the compressed time period between Thanksgiving and Christmas this year - five days shorter than last year - we need to see continued strong growth during the critical weeks between today and Christmas if this year's shopping season is to at least match that of last year."

What are most consumers shopping for? This season sports & fitness items are leading the way (35% increase YoY) with consumer electronics following closely (24% increase) and apparel & accessories (16% increase) ranking third.

Tags: comScore, ecommerce, holiday sales, online shopping

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