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BizReport : Blogs & Content archives : December 09, 2008

Brightkit offers twittering solution for marketers

Want more control of your social messages? Need a hand keeping up with platforms like Twitter? A new platform could help marketers better manage social campaigns on platforms such as Twitter.

by Kristina Knight

brightkit.gifInvoke Media launched the BrightKit solution this month; the solution helps marketers manage campaigns on the Twitter interface. Marketers can schedule tweets, track campaign progress and keep track of different accounts from the BrightKit platform.

"If you're managing more than one account, you may find it useful to pre-schedule thoughts, bright ideas, links that made you think of something neat, or information releases. For general information output, pre-scheduling tweets can help you maintain a more consistent online presence. (Advice for Twitter neophytes: Naturally. . .you'll want to put in some non-scheduled tweets . . .to interact with your friends and followers, and tweets containing very current information.)," was written on the BrightKit blog.

As more people log on to platforms like Twitter marketers will follow but simply adding a Twitter account won't help campaigns. Marketers must use Twitter to their advantage and that means having a plan of attack. With BrightKit, marketers can zap multiple logins because the interface keeps track of them. Marketers can schedule when messages should appear and what they should say ahead of time; this way marketers aren't trying to come up with something clever at the last second. Posts are limited to 140 characters and marketers don't have to visit several sites to learn how the campaign is faring.

Tags: Brightkit, social marketing, Twitter

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