December 18, 2008 Archive

Mobile Marketing | December 18, 2008

Calling lapsed mobile subscribers could be 'grave' mistake

It's not just email and postal marketing lists than need to be kept up to date, mobile lists also need to be maintained otherwise your calls could be falling on deaf, if not dead, ears. >>

Ecommerce | December 18, 2008

IMRG: Online sales up 26% in U.K.

The IMRG Capgemini e-Retail Sales Index backs up other research that many British consumers have shunned malls and stores and completed much of their Christmas shopping online. >>

Email Marketing | December 18, 2008

DMA launches email Reputation Registry

The Direct Marketing Association and Return Path have partnered to launch the DMA Reputation Registry which will enable members to find out if their mailing IPs are authenticated. >>

Ecommerce | December 18, 2008

comScore: Coupon sites are hot properties

Retailers are slashing prices but that isn't enough for consumers; according to new research from comScore amid the slashed prices US consumers are still flocking to coupon hubs. comScore researchers found that visits to coupon websites increased by 32% in November. >>

Viral Marketing | December 18, 2008

Weekdays are more popular for video viewing

While many consumers use weekends to catch up on TiVo'd programming, online videos are saved for weekday viewing. According to new research from Nielsen Online, users are most likely to view online video clips Monday - Friday from 9am - 5pm (65%). >>

Ecommerce | December 18, 2008

comScore: Free shipping boosts online sales

Through December 14, online shopping numbers were stagnant with 2007 numbers; while this isn't great news, it is still better than the forecasts expecting holiday shopping to plunge because of the economic situation in the US. One thing that is helping e-tailers this year is free shipping. >>

Social Marketing | December 18, 2008

Trends to watch for local marketers in 2009

As 2008 draws to a close, marketers are already preparing for 2009. The Kelsey Group has released a forecast with trends to watch in 2009; primary among them is that of a local/social phenomena. >>

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