December 15, 2008 Archive

Internet | December 15, 2008

British addicted to Internet

Over a quarter of British Internet users are addicted to the Internet, according to recent research conducted by TNS Global Interactive. >>

Social Marketing | December 15, 2008

Netpop: Anatomy of a social networker

Over 40 million Americans now contribute to social networking sites in one form or another, according to a new report from Netpop Research, making them a lucrative market for advertisers. So what does the average social networker look like? >>

Advertising | December 15, 2008

Report: News ads are less effective

Advertising on news sites, which have big traffic numbers, may not reap as many rewards as marketers originally thought. According to a recent report from Experian/Simmons, less than 30% of consumers report getting 'valuable infomration' about products and services from news website ads. >>

Ecommerce | December 15, 2008

comScore: December brings biggest online shopping day ever

E-Tailers have a few things to crow about this holiday season, specifically that holiday sales are continuing to grow despite early forecasts of dismal holiday sales. Through December 12, online shoppers have spent nearly $19.5 billion online, essentially the same amount that was spent in 2007. >>

Viral Marketing | December 15, 2008

How to get the most from video advertising

One of the newest addition to the online marketing world is also one of the toughest to understand. Although consumers are logging on to watch online video in droves, marketers aren't seeing a huge return on their investment. Here are a few tips to increase the ROI of video campaign. >>

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